Our Commitment

For Scotland to be globally recognised as a premium destination for sustainable wildlife, adventure & activity tourism.


Our Commitment to Responsible & Sustainable Tourism

Learn more about our 4 principles and how these are reflected in our Wild Scotland Best Practice guidelines. Every Wild Scotland member commits to adhering to these as well as our code of conduct upon application.

Wild Scotland commits to:

  • Increase awareness around all our actions leading to positive environmental and social change.

  • Collaborative and supportive community, to be key changemakers focussing on sustainability around people, planet and profit.

  • Increase awareness of the fundamental benefits of nature to human health and wellbeing, both physical and mental.

  • Collectively reinforce that our actions must match our principles through providing people with experiences and resources to become advocates for Scotland’s natural and cultural environment as well as their own natural and cultural environment closer to home.  

  • Go beyond reducing negative impact on the environment and regenerate to have a beneficial effect on nature in Scotland.

  • Offer compelling storytelling that is accessible, genuine, intentional thereby helping visitors to contribute to positive solutions to the environmental and social challenges facing Scotland.  

  • Amplify all the good practice of Wild Scotland and inspire a new generation of leaders and employees in the outdoor sector.



All Wild Scotland members commit to the following Best Practice Standards

Best Practice Guidelines

For professionalism, quality and excellence.

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Members Code of Conduct

For sustainable wildlife, adventure and activity tourism.

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Best Practice Principles

For sustainable wildlife, adventure and activity tourism.

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Wild Scotland Declares a Climate Emergency

Declaration – 19th November 2020

There is a global climate emergency and the tourism industry contributes to the problem. Yet, we can be part of the solution, lessening our impact, through adopting more environmentally sustainable tourism practices. Wild Scotland, as the representative body of the wildlife, adventure and activity tourism industry commits to encouraging and enabling our members and others involved in the sector to reduce our climate footprint and promote sustainable tourism.

As an industry which celebrates, utilises and is reliant on the natural environment, we realise that we must do more than just preserve it, but make a positive difference to ensure future generations value the natural world. We are proud to join with a growing number of organisations and stand up to say that Tourism Declares a Climate Emergency.

Wild Scotland was established in 2003 to represent, support and develop Scotland’s growing wildlife, adventure and activity tourism sector. Best practice and practical responses to the climate emergency will be shared amongst our members through our web portal. Our new strategic plan and code of practice enables us to commit to:

  • Develop a meaningful Climate Emergency Plan within one year and widely share and seek support for our Declaration and Plan.
  • Advocate for change across the tourism industry and lobby for regulatory change to accelerate to net zero carbon travel
  • Encourage our members, suppliers and partners, including government bodies and NGO’s, to declare a Climate Emergency and to produce their own Climate Emergency Plans.
  • Share information and best practice on how to create and implement a Climate Emergency Plan through practical solutions generated by our members.

Find out more about the Tourism Declares Initiative here.